5 Hard-Learned Lessons from Launching Game Features
After launching dozens of features across multiple games, I’ve learned that successful launches have less to do with the feature itself and more to do with how you approach the entire process. Here are five lessons that would have saved me countless headaches. 1. Soft Launch is Your Best Friend What I Used to Do: Build feature → QA test → Launch to everyone → Hope for the best What I Do Now: Build feature → Internal test → Soft launch to 5% → Analyze data → Iterate → Scale ...