Gaming

One of the most valuable lessons I’ve learned in gaming product management is that successful features aren’t born from gut feelings—they come from deeply understanding player behavior. The Data-Driven Approach When we started analyzing player behavior for Millionaire City, we discovered something fascinating: players who engaged with competitive features in the first three days had 3x higher retention rates. This single insight shaped our entire product strategy. Key Metrics to Track Session Length: How long players engage in a single sitting Feature Adoption Rate: Which features players naturally gravitate toward Churn Indicators: Behavioral patterns before players leave Social Engagement: How players interact with each other Beyond the Numbers While data is crucial, it’s equally important to understand the why behind player actions. We ran user interviews and discovered that our top players weren’t just competing for rankings—they were building friendships and communities. ...

Player vs Player (PvP) features are among the most challenging—and rewarding—systems to design in gaming. Get it right, and you create endless engagement. Get it wrong, and you frustrate your entire player base. The PvP Paradox Here’s the fundamental challenge: for every winner in PvP, there’s a loser. And losing isn’t fun. So how do you create a competitive system that keeps both winners and losers coming back? Three Pillars of Good PvP Design 1. Fair Matchmaking Nothing kills PvP faster than mismatched opponents. Players need to feel they have a reasonable chance of winning—not guaranteed, but possible with skill and strategy. ...

When I was studying Technology & Innovation Strategy at the Asian Institute of Management, I didn’t expect that my coursework would become the foundation for my career in gaming. But looking back, the connections are clear. Strategic Frameworks for Game Features Consumer Behavior → Player Psychology My consumer behavior class taught me to think in segments, personas, and motivational drivers. In gaming, this translates directly: Achievers want progression and mastery Explorers want discovery and novelty Socializers want community and connection Competitors want challenges and recognition Understanding these player types helps prioritize features and design experiences that resonate with each segment. ...

After launching dozens of features across multiple games, I’ve learned that successful launches have less to do with the feature itself and more to do with how you approach the entire process. Here are five lessons that would have saved me countless headaches. 1. Soft Launch is Your Best Friend What I Used to Do: Build feature → QA test → Launch to everyone → Hope for the best What I Do Now: Build feature → Internal test → Soft launch to 5% → Analyze data → Iterate → Scale ...