From MBA to Gaming: How Business School Prepared Me for Product Management
When I was studying Technology & Innovation Strategy at the Asian Institute of Management, I didn’t expect that my coursework would become the foundation for my career in gaming. But looking back, the connections are clear. Strategic Frameworks for Game Features Consumer Behavior → Player Psychology My consumer behavior class taught me to think in segments, personas, and motivational drivers. In gaming, this translates directly: Achievers want progression and mastery Explorers want discovery and novelty Socializers want community and connection Competitors want challenges and recognition Understanding these player types helps prioritize features and design experiences that resonate with each segment. ...